Summer 2026 is all about conscious enjoyment. More people are embracing the Sober Curious movement, choosing energy over hangovers and looking for new ways to enjoy festivals, terraces, beach clubs and long evenings with friends. That is why VOODOO has once again released its annual summer menu – six signature drinks designed for people who want more than another soft drink and more than another cocktail.

Summary

• Sober Curious continues to grow across Europe.
• Mocktails have become one of the biggest summer drink trends.
• Consumers increasingly want experiences, not just flavours.
• VOODOO introduces six summer FEELABLES.
• The future of social drinking goes beyond alcohol and beyond traditional mocktails.

Why Mocktails Are More Popular Than Ever

• More consumers are drinking less alcohol.
• Summer occasions remain highly social.
• People still want flavour, ritual and atmosphere.

The mocktail category has exploded in recent years. Restaurants, beach clubs, festivals and supermarkets are all expanding their alcohol-free offerings. Consumers are becoming more conscious about what they drink, but they are not becoming less social. In fact, many people are going out just as often as before. The difference is that they want to wake up fresh the next day.

The Sober Curious movement has played a major role in this shift. Younger consumers especially are proving that a great night does not have to revolve around alcohol. Instead, they are choosing products that fit their lifestyle, support their goals and allow them to stay present in the moment.

But while the mocktail category has grown rapidly, many drinks still feel like substitutes. They imitate cocktails without creating something new. The next evolution is not simply alcohol-free. It is experience-driven. It is about flavour, presentation, ritual and atmosphere coming together. That is where VOODOO believes the future is heading.

Why VOODOO Calls Them FEELABLES

• Mocktails focus on flavour.
• FEELABLES focus on the entire experience.
• The category goes beyond simple alcohol replacement.

At VOODOO, we believe consumers are searching for something more than another mocktail. A traditional mocktail often focuses on recreating a cocktail without alcohol. A FEELABLE takes a different approach.

The goal is not imitation.

The goal is creating a memorable moment.

That is why VOODOO GLOW is designed to sit at the centre of a social occasion. The serve, the glass, the garnish, the colours and the atmosphere all become part of the experience. Instead of asking how closely a drink resembles alcohol, we ask how much it adds to the occasion itself.

People do not remember ingredients.

They remember moments.

The terrace at sunset.

The beach club before dark.

The festival with friends.

The spontaneous summer evening that turns into a night nobody expected.

A FEELABLE is designed around those moments. It is not about what has been removed. It is about what has been added.

Meet The Six VOODOO Summer FEELABLES

• Six different personalities.
• Six different summer occasions.
• One shared philosophy: make the moment memorable.

The VOODOO Summer Menu features six signature serves.

Slow Burner combines orange, lemon, honey and sparkling water for a bright and refreshing serve that is perfect for long afternoons in the sun.

Route 69 blends pineapple, coconut water and lime into a tropical drink that feels made for beach clubs and summer parties.

Haitian Mule delivers one of the most exciting flavour combinations on the menu. Ginger beer, lime and chili create a refreshing drink with a direct kick and a playful edge.

Sacred Fever combines passionfruit with sparkling water for a light and elegant serve that feels at home on any terrace.

Burning Saint mixes mandarin, lemon and honey into a warmer and richer flavour profile that suits golden-hour moments perfectly.

Hot Skin Bill keeps things simple but bold, creating a serve that is playful, challenging and unmistakably VOODOO.

Together they show that alcohol-free drinking no longer needs to be predictable.

The Future Of Summer Drinking

• Consumers want energy instead of hangovers.
• Presentation matters more than ever.
• Experiences are becoming the new luxury.

One of the strongest beverage trends of 2026 is the shift from consumption to experience. Consumers increasingly choose drinks that contribute to a moment rather than simply filling a glass.

The popularity of Aperol Spritz, Espresso Martinis and premium mocktails proves this point. People are searching for occasions, rituals and feelings. They want drinks that look beautiful, feel special and become part of the story.

VOODOO sees this trend continuing for many years to come.

As more consumers move away from heavy drinking, the opportunity for creative alternatives becomes enormous. Not everyone wants another cola. Not everyone wants another sparkling water. People still want excitement. They still want connection. They still want to celebrate.

That is why we believe FEELABLES represent an exciting new direction for social drinking. A category built around participation, atmosphere and memorable experiences rather than alcohol content alone.

Explore the latest serves through the VOODOO Shop.

The next generation of beverages may be built around moments, occasions and feelings rather than alcohol content alone.

Conclusion

Mocktails changed the alcohol-free world.

FEELABLES may change what comes next.

As summer 2026 approaches, consumers are looking for drinks that help them stay social, stay energetic and stay connected without sacrificing the next day. The VOODOO Summer Menu was created for exactly that purpose.

Six drinks.

Six different personalities.

One unforgettable summer.